Mostrando postagens com marcador Tenho a mania que gosto de marketing. Mostrar todas as postagens
Mostrando postagens com marcador Tenho a mania que gosto de marketing. Mostrar todas as postagens

sexta-feira, 12 de dezembro de 2014

Escrever com ritmo. Parece-me um bom conselho.

"This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It's like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals--sounds that say listen to this, it is important."

- Gary Provost

Obrigada, Hubspot!

quarta-feira, 29 de janeiro de 2014

Foquemo-nos na genialidade da utilização dos dados e não no facto de ser um casino, por favor

"If you deliver a better customer experience, you will ultimately drive greater returns on investment. Harrah’s is a great example of this.  Using its loyalty card, the casino’s computers track the play of thousands of customers at any time. Out on the gaming floor, the systems monitor the machines and tables. If a good prospect is having a run of bad luck at the slots, a “Luck Fairy” staffer descends with an offer of a free show or meal later that night – just enough to keep the player playing."
In loyalty3600